Lick x Heinz

Woman holding a paint roller facing a deep red wall, with Lick x Heinz paint tins visible nearby.
Woman painting a red wall using a roller beside a ladder, with Lick paint tins and Heinz Tomato Ketchup styled in a studio setting.

Lick Paint Collaboration

For decorating your plate, it has to be Heinz Tomato Ketchup, so for decorating your walls, it can only be Lick Red HTK 57. This collaboration campaign for Kraft Heinz saw us partner up with Lick, the colour-centric home décor brand, to create a limited-edition matt paint in the Heinz Tomato Ketchup colour.

Woman looking at a freshly painted red wall while holding a paint roller, styled with Lick x Heinz branding.
Paint roller and Lick x Heinz paint tin positioned against a deep red wall during painting.
Woman in light overalls standing on protective sheets, holding a paint roller in front of a red wall with Lick x Heinz paint tin on the floor.
Tabletop display showing Lick paint tin and Heinz Tomato Ketchup bottle in a red kitchen setting.
Close-up of Lick paint tin and Heinz Tomato Ketchup bottle placed on a white table against red walls.
Red kitchen interior featuring a dining table with Lick paint tin and Heinz Tomato Ketchup bottle displayed side by side.
Creative
The Kitchen / WPP Production
Production
WPP Production
PR
Wonderland