Making the future

Together we're transforming the future of content creation through craft and innovation, operating at the speed of demand.

About WPP Production
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What we make

Making ideas happen

Virtual Production

Transporting, travelling in time, or controlling the weather is now a reality

a camera shot of a woman in a desert in a virtual production background
A woman on set with a desert virtual background with the camera shooting her in shot

HEX

Crafting magic in every dimension - from immersive experiences to XR and gaming

A person in a futuristic neon-lit virtual environment reaches toward floating digital code and holographic interfaces. The scene is dominated by purple and blue cyberpunk lighting, with abstract cityscape elements and glowing symbols creating an immersive tech-inspired atmosphere.
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Production Studio

Changing the way brands create through the power of generative AI & human craft

Amber hand soap bottles with pump dispensers shown in a digital wireframe interior scene
Two amber pump bottles of hand soap displayed against a 3D wireframe environment background.”

Studios

The creative core of WPP Production, making, crafting and bringing stories to life

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Person wearing a yellow suit sits outdoors in a garden holding a glass of orange drink, surrounded by citrus trees.

In the news

Richard Glasson, CEO of WPP Production headshot in black and white against a purple backdrop.

WPP Production

“Clients Aren’t Looking for a Faster Horse”: Richard Glasson on the Strategic Transformation Behind WPP Production
Behind-the-scenes film set with camera crew capturing a futuristic cityscape displayed on a large curved LED screen reading ‘We will rewire how we build’.

WPP Production

WPP launches WPP Production, empowering clients to reimagine growth with world-class content
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WPP Production

WPP Centralizes Production Capabilities, Retiring Hogarth Worldwide
https://www.marketingweek.com/boots-fairtyale-beauty-christmas-2025/

Work

‘Joy and nostalgia’: Boots hails ‘most integrated’ Christmas campaign yet
Diane Morgan Breaks Down the Joy of ‘Italian Time’ with S.Pellegrino

Work

Diane Morgan Breaks Down the Joy of ‘Italian Time’ with S.Pellegrino
https://propmark.com.br/el-ojo-2025-dave-rolfe-analisa-a-alquimia-da-atencao-e-defende-producao-autentica/

People

El Ojo 2025: Dave Rolfe analyses the 'alchemy of attention' and defends authentic production
https://www.reasonwhy.es/actualidad/anuncio-navidad-suchard-2025-stop-motion

Work

Chocolate Brand Suchard Stars in Every Christmas in Charming Stop Motion Spot
Coca Cola

Work

Coca-Cola Unites Fans Across The Galaxy With Star Wars Collab
Uber

Work

Antonio Banderas gets a Goya
Fanta

Work

Fanta launches global Halloween campaign
Off script

Work

Jonathan Bailey Goes ‘Off Script’ with MARTINI
Collage of different individuals signing a glass board in blue pen.

Hogarth x TCCC

Powerade encourages athletes to care for their mental health, in latest campaign
Man with brown hair drinking a glass of whiskey, stood in front of yellow windows.

Hogarth x Jameson

Jameson enlists Aaron Taylor-Johnson to keep its secrets
Man staring at many different marketing signs in the middle of a busy city.

Hogarth x EY

The EY Foundation focuses on improving social mobility
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Hogarth UK

George Clooney Becomes Detective George in Nespresso Spot
Two women stood by a window with many plant pots hanging on the walls around them.

Hogarth x Visit Andalusia

Surrender', by Ogilvy for the Andalusian Public Tourism and Sports Company
Christmas themed background with a lady dressed as Santa in the middle of the shot.

Hogarth x Boots

Bridgerton actor Adjoa Andoh stars in Boots' 'A Christmas makeover' ad
A collection of individuals with different characteristic traits, representing diversity and inclusion.

I&I

Could embracing neurodiversity be a catalyst for innovative marketing?
Man staring at computer screen at night time.

AI

WPP launches AI-powered content studio for advertisers
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AI

Hogarth India’s Karthik Nagarajan on the content industry reinventing itself around AI
Smart phone showing the Helman's meal reveal project.

AI

Hellmann's uses AI to help UK reduce food waste
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Hogarth x WPP

The 6 marketing trends I’m betting on in 2025