Construction is the UK’s deadliest industry, with two workers lost to suicide every day. Ford of Britain collaborated with VML London to create the Higher Vis Vest, a bold reimagining of the traditional safety vest. Designed to address invisible risks, the vest symbolized emotional vulnerability while connecting workers to the Lighthouse Club’s mental health first aid teams. WPP Production developed the brand design system and campaign assets, ensuring the message reached those who needed it most.

Ford of Britain introduced the Higher Vis Vest and the Make It Visible campaign across 600 construction sites in the UK. With materials designed for high-impact visibility in busy site environments, the campaign included safety vests, branded Transit vans, digital and social assets, construction site signage, and a powerful campaign film.

Ford’s Make It Visible campaign redefined what it means to protect workers, making mental health as visible as physical safety.