Cost of Beauty — Dove

Mother and teenage daughter touch foreheads in an intimate moment from Dove’s “The Cost of Beauty” campaign.
Stacked hero image showing a mother and daughter featured in Dove’s “The Cost of Beauty” mental health campaign.

Toxic beauty content is devastating the mental health of 3 in 5 kids, with an entire generation in crisis

To take action, Dove wanted to support the Kids Online Safety Act. To inspire others to do the same, we helped them tell the story of Mary; a girl who almost lost her life from an eating disorder.

Two young women sit confidently in an industrial space as part of Dove’s “The Cost of Beauty” campaign.
Three young women of diverse body types pose together in a studio setting for Dove’s “The Cost of Beauty” campaign.
Five young women sit together confidently, representing diverse beauty in Dove’s “The Cost of Beauty” campaign.
Creative
Ogilvy
Production
WPP Production & Smuggler
PR
Edelman & Ogilvy
Media
WPP Media