‘Recycle Me’ sees the brand unveil a series of powerful OOH creatives which depict the Coca-Cola logo after a can has been crushed during the recycling process.

This telegraphic and impactful visual, with the ‘Recycle Me’ call to action taken right from the side of the can, is designed to put recycling front of mind and encourage the consumer to take positive action after consuming a can of Coke. Using a variety of techniques like mechanical presses and vacuums, cans were crushed to make unique spins on the brand's iconic logo. Each execution features a unique logo, mimicking the different ways people crush their cans before recycling them.