Boots No7

Woman in striped pyjamas examining and applying skincare serum in softly lit bathroom.
Close-up of woman applying facial serum during evening skincare routine.

Breaking Cycles

Our 'Breaking Cycles’ campaign for Boots No7 UK was created in collaboration with The Pharm, and is directed by Sophia Ray through Academy Films, with editing from our WPP Production team.

Woman smiling and moving confidently while wearing patterned robe during self-care routine.
Woman enjoying self-care moment while moving confidently in patterned robe and casual clothing.
Woman dancing playfully in bathroom next to freestanding bathtub during morning routine.
Woman in blue striped pyjamas dancing beside a freestanding bath in warm, softly lit bathroom.
Creative
The Pharm
Production
WPP Production
Post
WPP Production
Director
Sophia Ray, Academy Films